“Here are the most current assets surrounding our brand. They were written about three years ago and need some updating, but it’s a good starting point.”

MARKETING DIRECTOR—06/29/10 6:05 PM

4. Open to Anything—Well, not really. We cannot take on every assignment, and we're honest about that. But let's talk about what you need. Riding the Brand is about loyalty and support. It's a "how can we help" attitude combined with a "no job is too small" approach.